Branded Entertainment – What It Is and How It Can Help Your Brand
The good old days are a thing of the past when it comes to marketing your brand. Gone are the days when you could simply put out a print or TV ad and consumers would flock to the stores to buy your products. One new form of content marketing that looks to take over in a big way, ready or not is branded entertainment (otherwise referred to as native video advertising).
Branded entertainment is a type of content marketing – it’s all about creating entertaining content to capture the attention of potential customers for longer periods red rock entertainment testimonials than traditional ads. The content is usually delivered online, as video-based series, Web-based magazines, podcasts, and more. A great example of branded entertainment is Lego’s interactive children’s magazines, which feature as characters toys that readers can purchase from its store. Many other brands are currently investing in branded entertainment, including fashion giant Dior, male grooming products maker Old Spice, and energy drinks seller Red Bull. Branded entertainment takes the notion of brands as publishers a step further; turning brands into producers of entertainment content.
Understanding Brand Marketing
It can be said that branded entertainment has arisen as a reaction of marketers to the fierce competition between brands, as well as to the increasingly fragmented attention that consumers have developed because of the multitude of ads with which they are bombarded on a daily basis, online, in print, on the TV, on the radio, and on the street. Brands that engage in branded entertainment try to stand out from their competitors, offering content that engages customers by grabbing their attention, keeping them hooked, and making them want more.
Branded entertainment resembles content marketing in that it usually doesn’t try to sell products directly, although it refers to them a lot and even integrates them as essential parts of the story/plots it develops. Furthermore, it is usually targeted at consumers who have chosen a certain lifestyle promote by the brand’s mission.
One surefire way to hold an unforgettable birthday party for your child is to hire professional birthday entertainment. It’s not easy keeping a group of children happy and entertained on your own. By leaving the party entertainment to professional birthday entertainers, you can focus on the logistics of the party all the while ensuring that the event is successful and enjoyable for the children.
A party entertainer that is perfect for 1-3 year olds is not going to be appropriate for a party of 9-12 year olds. Base the decision of what kind of birthday entertainment you hire on the age group of the children attending the party. Children between the ages of 1-3 years old need simple entertainment that is easy to digest. Children in this age group have very short attention spans so they can’t focus on long performances of any sort. The perfect party entertainment for this age group would be someone dressed in a Barney suit or other popular character to give out balloons and dance with the children.
Some people mistakenly choose clowns as birthday entertainment at parties for the 1-3 year old age group, realizing it is a big mistake once the clown scares all of the children in attendance. Many children and even some adults are scared of clowns because of their dramatic make-up and bizarre costumes. It is not a good idea to hire clowns as birthday entertainers for parties catering to very young children unless your goal is to make them cry.
Children from ages 4-8 enjoy very interactive birthday entertainment that involves plenty of movement, jokes, and activities. It is easier to hire birthday entertainers for this age group because the children are open to a variety of different entertainment styles. Magicians, jugglers and puppeteers are all appropriate birthday entertainment for this age group. Children in this age group look in awe and amazement when they see a magician performing interesting tricks. On the other hand, younger children are too little to understand what is happening while older children just want to know the secret behind the trick.
A talented juggler can make for an excellent birthday entertainer for the 4-8 year old age group because he can juggle different, colorful items in varying quantities to put on a visually appealing show. A puppeteer is also a great party entertainer for birthdays catering to this age group because he uses colorful puppets that captivate the children’s attention and tells funny jokes that give them a good laugh. Even the adult party guests can stay entertained with a puppeteer by interacting with the puppets and becoming a part of the skit.
When choosing birthday entertainment for children in the 9-12 year old age group, different rules apply. Children of this age try very hard to be “cool” and think that entertainers like puppeteers, jugglers, and magicians are plain corny. In order to appeal to children of this age group, it’s essential to hire birthday entertainers that are in with the latest trends. DJs that are in tune with pop music that children of this age enjoy are a great choice as birthday entertainment. Choose a DJ who has experience interacting with children and knows how to serve simultaneously as an emcee for the party.